Industry Promotion

A tree care professional's success depends on up-to-date understanding of their customers needs, market demands and upcoming trends. The Massachusetts Arborists Association is dedicating to helping its members keep pace with the constantly changing field of arboriculture. One of the MAA's primary missions is to promote the tree care industry to the general public, potential employees and prospective industry members. The association has a long and successful history of promoting and building relationships that benefit tree care professionals and their businesses.

In addition to the marketing support that is provided to current MAA members through news releases, print media advertising, annual membership directories, and collateral logo identification, the association promotes the industry in a variety of ways including:

• Annual Arbor Day Celebration
  The MAA helps raise the publics awareness of the value of proper tree care through this annual celebration.

• University of Massachusetts Liaison
  Currently, the MAA is working cooperatively with the University of Massachusetts to help promote the importance of education and training as a corner stone to the success of the industry.